Toronto, Apr. 19, 2010: Appearing before the Task Force on Financial Literacy, International bestselling authors The ABC Guys called on the Task Force to work with them in mounting a national tour to promote financial literacy. Citing the “overwhelming need” for financial education across the country and trumpeting their success in raising financial literacy scores in pilot projects in Canada and the U.S. The ABC Guys offered a simple, 3 point plan:
1- Take a strategically chosen team of existing stakeholders such as – Investors Education Fund; Credit Canada, C.B.A., S.E.D.I., J.A. ¬- to a group of communities – and aboriginal reservations – across the country and do presentations for teens at high schools, and community centers for parents. Presentations would be localized with area success stories for maximum impact, and financed by private/public money.
2- Attendees would be propelled into action by linking them with these existing national organizations & local service groups such as banks and credit unions to start savings/investment accounts; write business plans etc. & do the follow up.
3- While in each community The ABC Guys would do train-the trainer sessions with local professionals, and provide them with materials, both as a knowledge transfer and to build capacity, so they can then give workshops in their own communities.
The ABC Guys have sold close to one million copies of their books “The ABCs of Making Money” and “The ABCs of Making Money for Teens” in the U.S., and have designed and delivered workshops for teens, parents and families in the U.S. and Canada. In one recent pilot project, financial literacy rates were raised from an average of 22% to 89% in one day. And, of those attendees who did not already have a savings/investment plan, fully 95% pledged to set one up as a result of the workshop. They achieved similar results with a teen audience at the First Nations community in Hobbema, Alberta.
“We know our approach works, even in the most difficult circumstances. Our success in Hobbema proves that” says co-author Alan Lysaght. “If it works there, it will work anywhere in the country.” Dr. Denis Cauvier says “Our challenge now is to find the right partners to bring this knowledge to high school students and their parents across the whole country, including the Aboriginal communities.”
Fact: 80% of kids look to their parents for information about money.
Fact: 74% of parents feel unequipped to speak to their children about financial issues.
For more information contact The ABC Guys at: www.abcguys.com
Toronto phone: 416-484-4483
U.S. Publicity: www.spizmanagency.com